Sunday, November 16, 2008

Change We Need

Two days before the Elections I wrote about why I was a supporter of Obama: he was a marketing campaign that could change my nation’s attitude and mind set. Well, turns out change sort of scares me.

Obama’s campaign and message resonated with many Americans. In fact, it resonated with most Americans. Hope and Change are the catchphrases of our nation right now, and this has larger implications then just changes in politicians’ rhetoric. Just as Jill Thompson tried to sell herself in Indiana with Obama’s message so might new cellphones and cereals. Strokefire’s blog discusses Obama’s effect on marketing:
Marketers are moving away from the wry approach - and are even dropping the sexy sales pitches. Heck, even luxury isn't selling.

If I'm right then Samsung is probably going to regret their recent name choice. I'm guessing the Rant isn't going to do well in this market. Instead look for new names to pop up that speak to our hopes and dreams. Phones with names like Breathe, Lift, Give, and Chance are going to be here in a matter of months.
This attitude change is not just going to affect the United State’s marketing. The change in marketing simply illustrates more foundational changes in our sense of humor and our world view.

As mentioned before, I’ve grown up with George W. Bush as president. Incidentally, I also grew up with irony and sarcasm. I grew up with Jon Stewart who now jokes that soon The Daily Show will be out of business. Turns out hope and belief tend to replace wryness and sarcasm: the two attitudes I am most familiar and comfortable with.

Now this does not mean that I don’t want change. I’d vote for Obama again if given the chance and I still do hope that he changes my nation’s attitude. I just didn’t think through how he might change my attitude, nor did I think about how scary change can be.

I like my sarcastic safety blanket.

1 comment:

Liz said...

I have the same worries. So many of us have built our political views and opinions about hating and mocking W. I don't know quite how to participate in political discourse without mocking the other side. It's a good change to make but a difficult one too! Anywho, thanks for the post.